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The Lacoste brand originated in Troyes, France in 1933 when it was founded by the tennis playing businessman, René Lacoste and a partner, André Gillier.
Lacoste was an outstanding tennis player. He was ranked world no.1 in 1926 and 1927and was widely considered as an eminent baseline player and tactician. The famous green crocodile logo evolved from the nickname fondly given to René Lacosteby fans to mark his tenacious approach on the tennis court. He himself often donned a Lacoste shirt featuring a crocodile logo.
Inspired by the iconic Lacoste crocodile logo, Lacoste watches first appeared in 1993.Central to their styling is the presence of thecrocodile motif on the bezel. Lacoste watches come in a variety of decorative and sporty styles and there are plenty to choose from here.